Kim Wilson

“Love this book, and the others you have written Ron, big fan and believer all the way over in New Zealand.”

Thomas Olbrich

“Anyone even only thinking about deploying business models that rely heavily on data should take note.”

Tina Underhill

“A great book for those of us wearing a zillion hats on how to get more done in less time with risk mitigation built in.”

Roger Tregear

“In this book Ron Ross pulls apart business communications, shows how easily it can be a mess, shows how that mess may not be detected until something goes horribly wrong, then explains why the problems happen, and how they can be avoided.”