Adrian Reed

“Excellent, practical, useable.” “This is a really clear, practical book which is clearly based on a huge amount of practitioner experience. There are practical examples given throughout, with clear guidance and lists of things to avoid/keep an eye out for. As a...

Christian Kaul

“ … really enjoyed your book, both for the actual content and the good writing.”

Monique Kebbe

“… one of the most useful and engaging books I’ve come across in a while. It’s full of highlights, underscores and notes … an invaluable resource for me.”

Kim Wilson

“Love this book, and the others you have written Ron, big fan and believer all the way over in New Zealand.”

Thomas Olbrich

“Anyone even only thinking about deploying business models that rely heavily on data should take note.”